Lead leakage closed, site visits up 80%.
Traditional operations were suffering from an overwhelming number of missed leads and highly manual sales processes, creating significant operational drag.
By integrating targeted automation, we eliminated lead leakage entirely. The implementation resulted in an 80% increase in site visits, and the overall sales automation significantly reduced the end-to-end time to purchase.
Where the leads were going
Enquiries arrived across three channels and were re-keyed by hand into the CRM. Anything that came in outside office hours waited until the next morning, by which time the buyer had usually contacted someone else.
What we built
A single intake path that captures, deduplicates, and routes every enquiry the moment it lands, with the qualification questions asked automatically and the handoff to a named agent logged.
What the team kept
The decision to pursue a lead stays with the sales lead. Automation removed the keying and the waiting, not the judgement.
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